The target audience is English speakers either residing in or near Rio, those with an interest in Brazil (including former residents) and those planning a visit to Rio De Janeiro. Because the US represents the biggest group of English media consumers in the world, the biggest single national group of readers is either living in or from the US.
This is useful for thinking about the type of content, but there is no need to simplify your message for the readers who aren’t native English speakers. Also, given the diversity of our audience, it’s important to provide context to your posts – it’s better to over explain slightly than leave people alienated or struggling to pick up the context. An example of this would be someone like ‘Governor Pezão’. If you’re not based in Rio you might not have a clue who this is or what the context might be. Therefore you might want to phrase it ‘controversial governor of Rio De Janeiro– Luiz Fernando Pezão’’.
Laughter makes the world go round, humour is always welcome. In case you haven’t noticed, we don’t take anything too seriously.
Careful not to “Brazilian bash”
We want to keep things happy – imagine kittens playing.
Of course from a non-Brazilian perspective (which is much of our audience) many aspects of Brazilian culture and society appear bizarre/broken/funny/scary, but we want to be sensitive and insightful when writing about them.
As a rule of thumb, imagine that your Brazilian native friend/relative/husband/wife/boyfriend/girlfriend reads all your posts.
Generally related to the Rio area
+ Rio Hunts tips okay (All you can do in the city)
+ Specific tips for neighborhoods okay (e.g. great italian place in Botafogo)
+ Specific tips outside Rio are too far away (e.g. great Feijoada in Belo Horizonte), so avoid these
+ Trips out of Rio okay as long as they are starting out in Rio(e.g.Travel into ilha grande)
Definition of ‘Hount’
Hount is a relative expression. We like things that are low cost but don’t necessarily require a huge compromise. By far the cheapest way to get to The Sugar Loaf from central Rio is to walk – the compromise (a 1 day walk?) is too great, so we wouldn’t suggest it. ‘Experiential’ things are good though – for example, staying the night in an internet cafe is a big compromise in comfort but a very unique experience.
The ultimate ‘Hount’, which consequently helps to uniquely position the site is not just finding something for a low price, it’s when you discover a ‘hack’ – a completely different way of approaching something that makes the price ridiculously cheap when compared to the alternative. An example of this is ‘all-you-can-drink’ wine for free at lunch buffets, or getting into a food trade show to enjoy gourmet food for free. Obviously every article can’t be like this, but you should be on the look-out for these.
Don’t be too wide ranging in your topic
We want this site to continue for many years, so we’re in no hurry to get everything covered. As a rule (with a few exceptions), we try not to cover a wide topic with a single post. For example, if you were to cover cheap Churrasco, it would be better to cover a single establishment or perhaps a few cheap establishments in a limited geographical area. A post covering the ‘Top 10 Cheap Churrasco Restaurants in Rio’ would mean we wouldn’t easily be able to cover the topic in future.
We have some running themes and are open to starting some new ideas for themes. These make for an efficient way to produce good content, for instance some ongoing themes on the site are ‘Hounts Eats’ and ‘Hounts Coffee’. However, we’re interested in anything interesting and new that hasn’t been covered on the web site yet. Feel free to experiment with different angles – while some posts may be written from a consumerist angle, you could approach it from any angle you like – environmental, ethical, anti-consumerism. Challenging articles make people take notice.
Language and Punctuation
Variety of English:
We have no requirement to write in British English, American English or New Zealand English. Each writer should write in his or her native variety of English but be sensitive to terms that may cause confusion – such as the names of branded products. For example, something like ‘Tylenol’ will be unfamiliar to readers in Australia and New Zealand while American readers will not understand what you do with ‘Treasures’.
If you use a Portuguese word that is not known in English, you should italicise it the first time it appears. After the first time, it should not be italicised. Additionally, proper nouns are never italicised. Also only use a Portuguese word if there is no equivalent word in English. For example, you might use the word trilha to add some local flavour to an article, but don’t use it continually as there is already a perfectly good English word for it. Likewise, don’t use English that doesn’t adequately describe something – for example, ‘bread whit jam’ or ‘black beans’ do not adequately describe ‘Salgado’ and ‘ feijão ’ respectively.
‘Standard’ formatting is a photo followed by text, then a map, followed by an ‘info box’. You can add extra photos and tables but at the very least you should try to include the map and info box.
If the article is longer than a few hundred words, consider using sub-headers to logically organise the content. External links should open in a new tab/window.
Pictures and Illustrations
Every article should have at least one photo or illustration. If you take your own photos think carefully about framing the shot. Also, look for interesting angles – for example, shop fronts can appear more interesting if taken from an angle to give them some kind of oblique perspective. People add a lot to a photo – passing pedestrians or people on bicycles need not be a hindrance – they could actually make the shot more interesting. The same goes for food or other product shots – think about foreground and background and getting an interesting angle.
If it’s not possible to take a photo, a good place to look for photos is flickr.com. Using the search function, you can look for images that are available under a creative commons license. If we use the photo, the usual requirement is a photo credit on the site. This should be placed in the caption of the photo and is usualy a link to their flickr profile.
Never, ever use ‘found photos’ from Google or other photos for which you don’t have the rights to use. This includes photos from other blogs or photos in Flickr that aren’t available under a Creative Commons license.
Usage Rights and Copyright
Copyright to all content submitted to RIO HUNTER remains the property of the author or creator. However, by submitting your article for publication on RIO HUNTER, you grant Rio Hunter the right to use, edit and re-purpose your content on other sites owned by Rio Hunter and in other formats.
We would prefer if you didn’t publish your article on other sites or blogs. However, if you would like to do this, we would appreciate it if you could wait a period of 3 months from publication date before publishing elsewhere.